ARTICLES
How to Stay Relevant and NOT Alienate people
Online sample sizes that were once feasible are now a challenge to deliver. In the age of mobile technology, bite-sized information consumption and shorter attention spans, market research methodologies have (mostly) not kept up with today’s consumer.
Mobile-first vs. mobile optimised surveys – what’s the difference?
While mobile optimisation allows respondents to access online surveys via mobile devices, it does not necessarily preclude sample bias if the survey design did not apply mobile-first strategies.
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