This article first appeared in the February-March 2018 edition of the Australian Market and Social Research Society’s publication Research News.

In the age of big data, the number of organisations collecting personal information around the world is ever increasing; however, the varying user experience has led to a level of scepticism, even cynicism, about the security, motives and practices around the collection and use of personal data. As custodians of personal information, gaining trust around data privacy and security is central to our brand and corporate reputation.

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